We recently did a Q&A episode, and we left out one often asked question.

So given to my masochistic behaviour I’ve decided to take that on today.

This is more in your ‘educator’ territory, so expect you to chip in liberally.

How do I get into FMCG marketing is a question I’m asked often.

By marketers starting off their careers in other industries or in advertising.

On campuses too, FMCG second only to consulting as career options.

We both have been there.

because you want to learning marketing, you need to be the owner of your own learning.

Be the owner of your learning

• No matter where you are, to be a marketer you need to be grounded in the fundamentals.
• Working in a start-up environment might find too many mentors, but you can mentor yourself by allowing time to learn
• You can learn anything online for free
• Reading / Listening
• Seek out mentors
• Take on more than just your job. You’d be surprised how much is there to learn right around you- Cue @Sudeep

Three Pillars -

• Branding - the promise - understaning of the consumers
• Getting your marketing right - MVP is ready now taking it to larger consumers. What are the objectives you setting up for?
• Consumer centricity - What is the consumer decision hierarchy? What is the consumer journey and the touch points.