This episode of CoBB delves deeper into the topic of measuring brand progress, following the enormous interest generated by a previous episode, 'Measure Whatever You Treasure'.
Sharan and Sudeep, explore the world of DIY market research, to equip you with the ideal tools and technique to understand your target audience and measure Brand progress.
The hosts begin by differentiating between qualitative and quantitative research methods and discussing when and how to use each method.
They also cover the importance of choosing the right stimuli to use during market research to obtain accurate and meaningful results. Additionally, the hosts discuss simple techniques that you can use to gather high-quality data, such as avoiding leading questions and ensuring that the sample used in the research is diverse.
Join Sharan and Sudeep as they provide valuable insights and tips on how businesses can conduct their own market research to cost effectively measure what they treasure and achieve their Brand goals.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
CREDITS
The same image without a background in B&W should work well.
Brand, Brand Strategy, Marketing, Marketing Strategy, Market Research, Consumer Research, Brand Track, Surveys, Insights, Brand Measures, FMCG, Brand Building, Sudeep Chawla, Sharavana Raghavan, CoBB, CoBBcast