In a career spanning 25 years, Narayan Sundararaman has worked across industries and brands like ITC, Cadbury / Mondelez, Star TV before his current role as the CMO of Bajaj auto. He was also the head of marketing when Sharan & Sudeep started their marketing careers.
In this episode, our hosts interview Narayan on how Marketing has evolved through the ages and what marketing professionals must do to keep up with the ever changing environment. They also go into detail of how the role of marketing changes across various industries.
They discuss his leadership style in nurturing and growing future marketing leaders, working collaboratively with creative agencies.
They also touch upon the ‘science’ of marketing and how marketers can continue to hone their skills.
For all the pithy, rich with information episode, it is a fun conversation reflecting the camaraderie shared between all three. The episode has been edited minimally to reflect this chemistry and easy conversation.
The episode has also been video recorded. The same can be found on our YouTube Channel
This is the second interview and first live recording. So, please share your feedback, questions and suggestions in the comments or on email ([email protected]).
In this episode, Sharan & Sudeep interview Narayan Sundararaman, the CMO of #BajajAuto and a veteran marketer with over 25 years of experience across various industries and brands like ITC, Cadbury/Mondelez, and Star TV. Narayan shares his insights on how marketing has evolved over the years, and how marketing professionals can stay ahead of the ever-changing environment.
The hosts also delve into the nuances of marketing across different industries and how the role of marketing differs in each of them. Narayan shares his leadership style and how he nurtures and grows future marketing leaders while working collaboratively with creative agencies. He also touches upon the 'science' of marketing and shares valuable insights on how marketers can continue to hone their skills holistically.
The conversation is pithy, rich in information, but also reflects the camaraderie shared between all three participants. We’ve looked to retain the rawness of the conversation with minimal edits to maintain the casual and easy flow of conversation.
In a first for our podcast, the episode has been live recorded and can be found on our YouTube channel.
We encourage you to share your feedback, questions, and suggestions in the comments or via email. We love hearing from you.
CREDITS