In Episode 32, where Sharan & Sudeep has discussed DIY market research, we had a lot of enquiries about research stimuli in general and Brand Concept cards in specific.

This episode, our hosts go into detail as to what a Brand Concept is. Whether you use it for market research or not, writing a Brand concept is core to a marketers job. So, they go on to describe how to write one on your own with a step by step break down.

They also bust a few myths and explain a few rules about writing a concept and actually write one on the show. The link to it is in the SHOW NOTES section.

Get out a pen and paper and get ready to take notes. You are going to need them for this one.

SHOW WEBSITE

SHOW NOTES

Sample Concept Card

CREDITS

• Album Art & Design by ting.in of the Black & Yellow show
• Voiceovers by Nadir Kanthawala of Pops in a Pod
• Edited by Janhavi Pethkar
• Music from Zapsplat.com

Reference image:

Something like this would be perfect.